You’ve just finished a complete logo redesign, and you’re incredibly happy with the way it looks.
Your new logo is much more in step with the rest of your marketing strategy. It’s consistent with what attracts your target customer, it’s legible, and it definitely sets you apart from your competitors.
The last thing that you want is for all of that hard work to go to waste.
In order to prevent that from happening, you need to ensure that you update the necessary parts of your online, print, and even in-person marketing materials.
After all, when it comes to branding, consistency is key.
You don’t want to run the risk of having your branding become muddled — especially after you’ve made a large investment in your new branding design.
Read on to understand what you should do directly after you get a logo redesign.
1. Update Your Website
The first thing that you need to update after a logo redesign?
After all, your website is likely the foundation of your entire digital marketing strategy.
Chances are good that your web design was in step with your old logo. You may have used your old logo’s fonts, colors, and of course, the logo itself throughout your website.
Make sure that you update your website to reflect your new design as soon as possible.
2. Switch Your Social Media Profiles
In order to increase brand recognition and promote a sense of consistency across multiple social media platforms, many companies use their brand’s logo for either social media profile pictures or cover photos.
After you update your website design to reflect your new logo, you need to turn your attention to your social media pages.
Remember to update all your social media pages.
It won’t do anything for your branding strategy if your Facebook page has the old logo, while your Twitter and Instagram pages have the new ones.
Luckily, the process of updating your profile photos on Facebook and other platforms is incredibly simple, and only takes a few seconds. Check out a straightforward guide on how to change it on this page.
3. Your Print Marketing Materials
Your print marketing materials are one of the most important things that you’ll need to update after you redo your overall branding design.
It looks completely unprofessional to hand clients outdated business cards, documents, and letterhead with your old logo on it. Plus, doing so can also make clients feel undervalued, as though you’re casting off your old print materials onto them.
Yes, you might end up wasting some of your older marketing materials. However, getting new postcards, mailing labels, and making sure you update any print ads you have in place to reflect your new logo is a way to protect and grow your brand.
Plus, you should see this rebranding for the marketing opportunity that it truly is.
Why not send out a new mailer to some of your biggest clients letting them know about your new logo?
It’s a great way to generate even more buzz about your brand as a whole.
4. Your Third-Party Listings
When you’ve worked with a professional to help you create a new logo for your business, you want to ensure everyone sees it.
Remember that people don’t learn about your business through your website alone. They also look at third-party listings, like Yelp and Google My Business, to understand what your business has to offer.
That’s why it’s so important that you update all the images on your local business listings to reflect your new logo design.
First of all, if customers are visiting these pages in order to leave reviews, the old logo may make them think that they have the wrong company. Then, you’ll miss out on what could have been your best review ever.
Additionally, those who are interested in your company will struggle to connect the dots and find your website or location if you’re using two different logos.
Updating these listings is a small change with a big impact. Not sure if your business is already listed on some of these online directories? You can conduct a quick free search using Deluxe’s business listing scanner.
5. Your Company Signage
Last but certainly not least, you need to make sure you update your company’s signage to reflect your new logo.
This is so important when it comes to connecting the dots between your online presence and your brick-and-mortar shops.
People will see your logo on your print materials, in ads, on your blog, and on social media. When they drive or walk by your shop, they need to be able to know it’s the same store they’ve read about online.
Having the latest signage, such as a custom banner or lawn sign, with the new logo on it makes that possible.
Plus, it’s a great excuse to rethink the look of your storefront.
Don’t Let Your Logo Redesign Go to Waste
We hope that this post has helped you to understand the most important things you need to update after you complete your logo redesign.
Keeping your branding consistent means increased authority, better brand recognition, and ultimately, more business for you. Plus, remember to see the launch of a new logo as a great excuse to reach out to customers about a new product or service you’re offering.
Maybe you haven’t yet redesigned your logo, but this post has piqued your interest in doing so.
If you need professional logo design services for either a new or existing business, our blog will give you the tips you need to make your design stand out.
We also offer invaluable broader business advice to take your company to the next level.
