Does your company have a logo?
A business logo is one of the core aspects of promoting your company as it gives you something to build your brand around. We process images 60,000 times faster than words, so having a logo really makes your marketing easier.
Still not convinced? Read on for ten benefits of having a great business logo.
1. Brand Recognition
The logo is one thing people notice first about a business and a brand. They say a picture is worth a thousand words, and when it comes to branding, they are right.
Having a strong, memorable logo will help your business stick in people’s minds. This will help your business achieve longevity. The more eye-catching and memorable your logo is, the more you stand out from your competition.
2. Professionalism
One thing large and successful businesses have in common is that they have logos. Even if it is as simple as the company name in a set font and color scheme.
Having your own logo with influence the way your customers and suppliers treat you.
People have come to associate having a logo with being an established company. Even if your company has been in business for years, not having a logo may cause clients to think you are newly formed.
3. Show Your Personality
You can project your company’s personality through your logo. This will make your business more attractive to consumers. For example, using bright colors or a unique design shows innovation and originality.
A logo using a cute animal or friendly cartoon can put consumers at ease and help them built up trust in the company even before doing business with you. This will also help you keep the customers you do have.
4. Product Branding
Getting your brand out there is another way of ensuring an impression of reliability and longevity. Your logo placed on other products and merchandise can boost brand trustworthiness. You can use promotional products with your logo to bring in business at a low cost.
A bag or a pen with your logo on is great marketing and advertisement. With each use, your logo will be on display, reminding people of your business.
5. Stand Out
No matter how good your products or services, if you don’t stand out you will never see the success you deserve. A good logo will draw the eye, and help you stand out amongst your competition.
A striking logo that looks good on your website and social media can make a huge difference to your reach. Once you have secured their interest, then you can rely on your superior products and services to close your deals.
6. Inform Customers
A good logo will help customers recognize your market sector immediately, giving a clear indication of what your business does. Whether you are using abstract imagery or a more traditional design, it can help potential customers understand how you can help them.
A tip for using abstract imagery and style in your logo is to instead focus on color. Make sure that your color choices reflect the business’ feel and brand psychology.
7. Help Your Marketing
A logo plays a huge part in promoting your company. Brands make themselves visible by displaying their logos in different ways. Think about it, if you instead of logos you just saw the names of the companies that owned the brands. How many could you recognize on a billboard without the logo?
Most of the time, space is given to promote company products is limited and you need to use it as well as possible. For example, a banner on a website can’t contain a full company description of ethics and brand beliefs. Instead, the use of a logo will tell the user who owns the product and where it can be found.
8. Consistency
Ensuring a sense of uniformity goes a long way in boosting your brand’s reputation. Studies have shown that consistency across all media platforms can increase revenue by up to 23%. A logo is an important part of this, as it helps you set a common style baseline across different forms of media.
Make sure you have a good quality, well thought out logo. This will present brand authenticity and reliability.
Try to go for something classic with a timeless feel. A well-designed logo can make even the newest business look professional, trustworthy and reliable.
9. Internet Appeal
Establishing a solid online presence is easier to do with a distinctive logo. No matter how innovative and creative your website design in, it’s your logo that will make your site stand out from the competition. It’s your logo that will make it yours.
With only a few seconds to catch a person’s interest, an eye-catching logo is required to draw them in. Adding your logo into your email signature will also help provide extra exposure.
10. Build Loyalty
As your business expands, your logo is going to become more widely recognizable. More people are going to know who you are and what you’re about. This is going to create the perceptions that you’re accessible and trustworthy as a business.
Think of brands you know. Take Nike for example, when you’re looking for sportswear and you see that tick, you’re more likely to choose that item. That is because you know the logo and associate it with a brand you can trust.
If you take time to build trust with your logo, brand loyalty is sure to follow. Once they like your business and what you can provide, customers will keep on seeking you out. It will be your logo they look for first.
The Importance of a Business Logo
As you can see, there are some real benefits to having a business logo.
Having a logo makes your company instantly recognizable, improving your marketing efforts. But it doesn’t stop there. A logo also helps to improve your relationship with your clients. They will see you as a more professional company, and can even start to build attachments to your brand.
Check out our guide for everything you need to know about logos. We cover colors, typography, and images to help you make the perfect logo for your business.
