Putting the effort into branding your business is essential to creating revenue and hype around your products or services. Don’t be intimidated by those global corporations who spend millions of dollars on their branding campaigns. Companies such as Nike, Verizon, and Amazon each came from humble beginnings with no branding strategy either.
For small business owners, setting aside a marketing budget could be the best ROI for your business. If you aren’t sure where to start when it comes to branding, below are three basic and traditional ways you can boost awareness for your brand. Keep in mind that none of these suggestions will be very effective without a business logo – so make sure you design a logo first before delving into any promotional products.
Wearable Products
Two words: Name recognition. Placing your logo on wearable, everyday items that people can use provides maximum exposure for your brand. Every time someone wears one of these products, it becomes a walking billboard for your brand. It also sends a message to other potential customers that your brand is valued by at least the person wearing it.
- Employee Uniforms – What better place to showcase your logo than in your own store or restaurant? Uniforms are a great way to convey professionalism and organization. Just visit any Apple Store to see what we mean. T-shirts, Polos, and Long Sleeve T-shirts are a few great options.
- Custom Baseball Caps – If your logo is well designed and the hat is of high quality, people will wear this free giveaway.
- Hoodies – Perfect for chilly weather, you can either print your logo on either side of the front breast or have a larger logo covering the back.
Promotional Products
If you want your brand to be seen by more people, you need to invest in affordable items you can instantly giveaway during tradeshows and other events. People love free stuff, especially if it’s something practical that they can use on a daily basis.
- Pens – Custom made giveaways that have the potential to be used and kept on a daily basis are a great way to brand your business. Everybody can use a good pen to write down their grocery list, complete a crossword puzzle, or even use at work. Make sure to keep an eye out for your pen in unexpected locations – nearly two-thirds (62%) of promotional writing instruments are passed on either directly or indirectly.*
- Custom Mugs – The all time giveaway. Be wary though, mugs are a very common giveaway. Make sure your logo design, color choices and message are clear and catchy.
- Tote Bags – A good quality tote bag can be expected to be used multiple times at the grocery store, as an every-day bag or even as a beach bag. Make sure your logo is clear and placed correctly because this bag will be seen over and over again.
Everyday Business Branding
Having your logo printed on contracts, business cards, letters, receipts, office documents and other correspondence helps your brand be associated with the product or service you’re offering.
- Documents and Paperwork – If you’re offering a service with a contract, having your logo printed on the paperwork is always a great way to be remembered. To increase awareness and credibility, add your logo to letterhead and envelopes.
- Business Cards – People still give out and expect business cards in this day and age. Creating a great card starts with a clear, well-placed, logo. It’s a simple way to make your business cards stand out from your competitors.
When you start branding your business, start with the basics. Create a logo that embodies your business, then add that logo to your website, social media pages, business cards and then promotional products. If you’ve already added your logo to these more common products, then here’s a list of some truly unique items you can use to promote your company.
Start branding your business today. Create all your custom products now!
