How to Create Personalized Banners for Your Business

As a business owner, you have something to say. Personalized banners can help you say it.

Whether you want to advertise an upcoming promotion, hype a new product release or simply draw foot traffic to your storefront, a banner is a visually dynamic way to do so.

The good news? It’s now easier than ever to make the custom print marketing materials you need.

Ready to get started? Today, we’re sharing the steps to follow to turn your vision into a stunning banner sure to catch the eye of any passersby.

Let’s get started!

Why Invest in Personalized Banners?

First, let’s explore a common question.

With so much personalized marketing gear at your fingertips, why should you invest in a custom vinyl banner for your business? The answer is simple: It’s one of the easiest and quickest ways to get the word out.

Our custom vinyl business banners are:

Cost-effective
Highly visible
Designed for indoor or outdoor use
Customizable to fit a range of needs
Durable, rugged and designed to last
Made with high-quality, full-color printing

With so many benefits to offer, it’s easy to see why more companies than ever before are leveraging banners to stand out from the crowd. You can display any information you want on your banner, including your logo, business name, website and contact information!

The Steps to Create a Stunning Business Banner

Before you begin uploading your design or choosing your colors, it’s important to do a little background brainstorming first. Let’s take a look at the steps to take when you’re ready to start the banner creation process.

Step 1: Choose Your Location

You can’t afford to skip this important initial step. While our vinyl banners are designed for both interior and exterior use, it helps to know where you intend to display yours.

The location you select will determine a range of details about your banner, including its size, color, orientation and messaging. Do you plan to install yours at an outdoor sporting event? What about above your doorframe, inside a conference room or at a farmer’s market display?

There is no right or wrong answer! It is critical, however, to think about what your audience will be doing when they come into contact with your banner.

Will they be walking quickly by? If so, you can use a large font and bold colors to grab their attention. If they’ll be sitting on a train or in the stands, how far away will they be?

You can use these questions to guide your design process. We offer both medium-sized and large-sized banners that are appropriate for any business use. In addition to our 100% customizable templates, we also offer a variety of pre-designed styles that are ready for your special touch!

Step 2: Create the Copy

Once you know where it will go, it’s time to decide what your banner will say.

A go-to rule? Think about the action that you want your viewers to perform once they see your banner.

Do you want them to buy your latest product? If so, share the details about it and what sets it apart.

Do you want them to visit your new location? In that case, share the address and offer a quick promotion for new visitors!

Above all, resist the urge to fill your banner with tons of text and little visual interest. Naturally, you have tons to say and plenty of details to share! Yet, keep in mind that you do not need to disclose all of that information at this time. A banner is meant to simply pique their interest and get them through your door.

If you’re clear and intentional about your banner message, your audience is more apt to receive it. When in doubt, be as clear and concise as possible.

Step 3: Put It All Together

When you know what you want to say, you’re ready to add the colors and fonts you need to your banner!

Depending on the environment in which you plan to display your banner, you can select a font that’s ultra-formal, laidback or right in the middle. Serif fonts, such as Times New Roman or Palatino tend to be more ornate and elaborate, while sans serif options, including Arial and Helvetica, are more clean and professional.

In addition to your font, it’s also important to think about the colors you want to use in your banner. In most cases, you’ll stick with the colors that you highlight in your corporate branding approach. This way, all of your print marketing materials can have a seamless and streamlined appearance.

You can also opt to contrast your banner colors with the ones in your logo to make your message pop! Regardless of which route you choose, think about how your colors will show up against your banner background. If you choose a white or light-colored background, use darker letters and colors and vice versa.

Design Your Own Personalized Business Banner Today

Are you ready to shout about your business from the rooftops? When you want to make a statement and garner the attention you deserve, personalized banners are the way to go.

When you’re ready to get started, we’re here to help.

We’ll help you design an eye-catching logo that represents your company and your mission. Then, we’ll show you how to add it to all kinds of different promotional items, from business cards and t-shirts to lawn signs and ink pens.