Even with our lives going digital, business cards are still a viable way to exchange information. They are small, handy, inexpensive to make and you can still use them when there s no internet connection. With cards being an inexpensive…
Context is the one indispensable ingredient you need to make any branding effort work. You can create flashy marketing assets. You can use charming words. You can collect mountains of data about consumers. None of it will win people over…
With the reach and influence of the internet, there are more people watching your brand than ever. A unique and memorable logo is what sets your company apart–and it’s important that you convey your message clearly. Even though logo design…
Veterans Day and Memorial Day aren’t the only national holidays dedicated to honoring troops. August 7 is a time to show appreciation for fallen and wounded servicepeople who have made sacrifices for our freedom. This lesser-known event is called Purple…
We all know the Nike logo, but did you know that its well-recognized swoosh cost just $35? Or that the first logo of Twitter cost just $15? Think about all the most recognizable brands. Now visualize their logos. It’s easy, right?…
When to Go With a DIY Logo Maker or Hire a Professional Logo Designer How often do you look at a business’ logo and think, “That’s so simple! I bet I could create something this easy.” Unfortunately, you’re overlooking one…
Oh, the places your logo could go — if you put it on your packaging, the places are truly endless. Think about it: your packaging could be doing so much more than just carrying purchased products. Custom packaging, including branded stickers,…
Customer loyalty programs have their naysayers, but one thing is clear. Keeping an existing customer is less costly than attracting a new one. Roughly 57 percent of consumers buy more from companies if they’re loyal to them. No doubt, one…
What’s in a name? Plenty, if you’re talking about a domain name for your business. Think of your domain name like you think of your home address. It’s how people can find you in the big neighborhood known as the…
Times change, trends go out of style, and some logo designs start looking ripe for an update. Even the best logos have an eventual expiration date. By keeping up with trends, you can figure when it’s right to stand behind…