Marketing your business with custom promotional products is a slow process, and you can’t easily measure your success in simple terms of profit and loss. The goal of promotional marketing is to boost outreach and recognition, creating a long-term source of…
Social media is tearing down the wall between back-end business management and front-end service. In this age of transparency, the choices you make to develop a product are just as important as how you treat customers. Consumers want to engage…
Mother’s Day brings out droves of sentimental shoppers looking for thoughtful ways to show appreciation. The National Retail Federation expects 86 percent of Americans to celebrate in 2018, shelling out an average of $180 per person. Total spending is projected…
Creating a steady income stream on the side is a smart way to ease into running a full-blown business. But even if your side hustle is “micro,” treating it like an established brand will help you grow your business much…
Have you ever gone for lunch at a restaurant and seen the big fishbowl filled with business cards? Did you add your business card into the mix with the hopes of being chosen for that free meal? You probably noticed…
Try to remember your last trip to a mall or other big, public space. As humans, it’s in our nature to notice others — what they are wearing, saying, and what they look like. We’re willing to bet that there…
When you first start a small business, branding is often an ideal vision of the image you want to project. You pour your time, effort, and budget into crafting the right tone and personality. But the bigger your business grows,…
Pen advertisements help promote small businesses–it happens all the time. You’re in the car or a store and you have to write something down. You find that old envelope you’ve been carrying around, but now you need something to write…
The motto “build it, and they will come” isn’t a good outlook for a business owner. An endless line of customers won’t magically show up, even if you have a first-rate product. It takes proactive marketing to get (and keep)…
Happy, engaged customers are the most effective tool for marketing your business. People get excited when they hear about great products from friends and family. Roughly 82 percent of Americans turn to their personal network for product recommendations, according to…