Like many trends, color trends begin with the experts. Folks in fashion or design circles choose their favorite hues, and gradually, they spread to other industries. One day, cool, sleek colors are all the rage. The next, it’s bright purples.…
These days, figuring out how to get more views on Facebook is a bit like playing musical chairs. Everybody’s doing it, so it can be hard to tell who’s really succeeding or just getting lucky. You can obsess over the…
When you’re ready to create a website for your business, it can be confusing to untangle all the Internet jargon. Most likely, you have a lot of questions about where to begin. What are web servers and URLs? What is…
What’s more memorable — your first bike or the moment you learned to ride it? For most people, it’s the latter. A feature-packed bike has no value unless it delivers a pleasurable experience. The value comes from the sense of…
Starting a business is tough. You’ll inevitably run into things unexpected. Some will be great. Others will be terrible. After building four startups, I’ve learned a lot about launching a business. This year, I had the opportunity to speak with…
As the new year rolls in, so do the latest logo design trends shaping business brands. Design preferences are always changing, and there’s no perfect formula for deciding which styles to adopt or ignore. Luckily, you don’t need to chase…
In the business world, three doesn’t make a crowd. It makes a marketplace. Few business owners get to work in an industry of one. Unless you’re bringing a completely new idea to market, you’ll always have competitors selling similar products.…
Color is the first thing you see in every logo, even when it isn’t the star element in a design. Our brains respond to the sensory language of color before we even process words or context. Yet, color is just…
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website…
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website…