Anyone can learn how to start a blog, and that’s why the Internet is cluttered with abandoned websites. Business owners hear amazing success stories about using blogs to build an audience. They start out ambitious, eager to promote ideas and…
Statistics show that 93% of online experiences begin with a search engine, and 75% of users never scroll past the first page of search results. So how do you get your website to show up on that covetable first Google…
Branding is the basis of a good sales strategy because it tells you who to target and how to present your products. When given choices, customers quickly rule out products that don’t fit their expectations. Branding your business adds fuel…
Marketing and branding in the music industry are constantly changing. Thanks to digital music, the way the industry connects with listeners has had to evolve. Inc. points out that social media is the new game changer. In fact, do you…
The beauty industry’s value is expected to grow steadily — up to $90 billion by 2020. And opportunities are expected to increase. If you plan to open up your own salon or develop your own product line, remember to think…
According to Moz, 67 percent of consumers are influenced by online reviews. Another study from Dimensional Research claims that 86 percent of consumers base their decision NOT to buy as a result of bad reviews. And there’s a lot more research…
Whether you’ve just started a new business venture or have been in operation for several years, you need a website. Those who aren’t particularly tech-savvy may think that building a website from scratch requires an extensive knowledge of coding. But…
To succeed in business, it’s sometimes necessary to put yourself out there and meet new people. For introverts, connecting with strangers can be intimidating. Possibly downright exhausting. Many assume introverts don’t like networking because they are shy, but that really…
Take a look at any business that’s had a lot of success, and you’ll notice that they all place a great deal of focus on one specific thing—marketing. A company may have crafted one of the finest products or services…
The question on every small business owner’s mind is how to gain more exposure. No matter the size of your marketing budget, it takes a lot of time, effort, and creativity to get new customers. Fortunately, you can piggyback on…