Do you stop marketing when sales speed up? It’s a common mistake small business owners make when orders are rolling in. One second business is booming, and then a few slow months leave you scrambling for new customers. Marketing gets…
Are you putting off designing a logo for your business? Maybe you don’t want to lock yourself into a design, or you’re worried that a great logo will cost a lot of money. But you shouldn’t let these concerns delay…
If you believe a powerful brand logo can boost your business, you thought right. According to Siegel + Gale, notable logos are 13 percent more likely to attract attention from customers. And they’re 7 percent more likely to motivate customers to…
Studies show that first impressions occur within the first two minutes of meeting someone new. And there’s evidence to suggest that people make a snap judgment about you even faster. That’s a lot of pressure, especially when you need meaningful connections…
Taking your goods to a trade show is a smart way to meet a lot of new customers face to face. According to the Center for Exhibition Industry Research, 92 percent of trade show attendees are looking for new products.…
As a small business owner, successfully marketing your products and services should be one of the first items on your to-do list. It’s one of the quickest ways to make an impression and serve as a point of reference for…
Creating a logo is an important first step in growing your business. Why? Because a logo makes it easier to promote and market your business. You need a logo for important marketing pieces like business cards, a facebook page, or a…
Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One…
Congratulations on having a skill or business idea worth sharing with the world. Owning a business is a challenge, but it’s the best job security anyone can have. If you want a successful business to last, you have to create…
Consider all the products you come in contact with in your home on an average day. Food. Footwear. Toiletries. Electronics. Your household items are a mix of daily necessities and personal indulgences. They paint a picture about your personality and…
