Maintaining a business brand is like maintaining your own personal style. You present yourself in a way that’s consistent with your style, whether that’s through clothes, colors, or a haircut. As trends come and go, you buy new clothes and…
Naming your business shouldn’t be a side project you handle between “real work.” A name is the first thing people learn about your company, and it tells everyone what you stand for. It also informs your branding, marketing, and product…
20 years ago, just having a website was often considered enough to set a business apart from the competition. Fast-forward to 2017, and not having a website means few people will take your business seriously. It’s no longer good enough…
Imagine how many customers you would lose if you had a strange business address. Let’s say the words are hard to spell. The format doesn’t make sense. And there’s random numbers and symbols in weird places. Few people would waste…
Do you stop marketing when sales speed up? It’s a common mistake small business owners make when orders are rolling in. One second business is booming, and then a few slow months leave you scrambling for new customers. Marketing gets…
Are you putting off designing a logo for your business? Maybe you don’t want to lock yourself into a design, or you’re worried that a great logo will cost a lot of money. But you shouldn’t let these concerns delay…
If you believe a powerful brand logo can boost your business, you thought right. According to Siegel + Gale, notable logos are 13 percent more likely to attract attention from customers. And they’re 7 percent more likely to motivate customers to…
Studies show that first impressions occur within the first two minutes of meeting someone new. And there’s evidence to suggest that people make a snap judgment about you even faster. That’s a lot of pressure, especially when you need meaningful connections…
Taking your goods to a trade show is a smart way to meet a lot of new customers face to face. According to the Center for Exhibition Industry Research, 92 percent of trade show attendees are looking for new products.…
As a small business owner, successfully marketing your products and services should be one of the first items on your to-do list. It’s one of the quickest ways to make an impression and serve as a point of reference for…