Have you ever picked up a business card and been instantly impressed? Something about the card’s shape, design, color, or font attracted you. You saved the card, and perhaps you contacted the person to buy their products or services. When…
Laptops, tablets, smartphones, iPods, gaming consoles, TVs, and wearable tech— all of these devices come with the ability to connect to the internet. In fact, over half of all United States residents have an online presence or go online regularly.…
As the New Year rolls in, many people are making resolutions— promises to live a healthier lifestyle, lose a certain number of pounds, follow a clean diet, travel somewhere new, or achieve a career goal. The New Year is a…
Have you ever thought that your business needed a new logo, but the task seems to always fall to the bottom of the priority list? It is difficult to determine the worth of a logo, but many people will agree…
Did you know that a professional logo can have a direct impact on the success of your company? When customers interact with your business, the branding and style of the information will influence whether they decide to make a purchase.…
Whether you are starting a new business, or rebranding an existing company, one vital aspect you need to carefully consider is your logo. This image will be included on everything that has to do with your business (website, business cards,…
Search Engine Optimization, or SEO, is the art of improving your website’s ranking on search engines. Ranking high in the results on search engines like Google is hugely important for your business. Around a third of all clicks on Google’s…
When creating a logo, every detail matters. You have to choose not only colors, fonts, and symbols that accurately portray your brand, but you also need to make sure it’s all readable, recognizable, and looks good together. When choosing a…
Small companies often wonder about the ways they can promote their brand on a small budget. There are so many options out there, from television and online advertising to corporate event sponsorship; however, many of these ideas are expensive, and…
Small Business Saturday, November 26, is a can’t-miss marketing and sales opportunity for your business. It was originally started in 2010 by American Express, as a way of encouraging people around the country to shop at small, local businesses between…