Small companies often wonder about the ways they can promote their brand on a small budget. There are so many options out there, from television and online advertising to corporate event sponsorship; however, many of these ideas are expensive, and…
Small Business Saturday, November 26, is a can’t-miss marketing and sales opportunity for your business. It was originally started in 2010 by American Express, as a way of encouraging people around the country to shop at small, local businesses between…
As a business owner, you can’t afford to neglect social media. Social networking platforms such as Facebook and Instagram are, for a growing number of people, the primary point of contact with the businesses that they use. As a small…
Nowadays, there are countless ways a business can market itself. Everything from traditional advertising to digital marketing, but these can be pricey and time consuming for small businesses. One of the most powerful, yet overlooked, types of marketing that small…
If used effectively, Facebook can be one of the most powerful marketing tools for your small business with very little financial investment, if any. In this article, we’ll share some simple ways to turn your business page into a customer-engaging,…
Attending trade shows is a great way to get your business in front of other businesses in your industry, make connections, and network with potential customers and business partners. However, if you’re getting a booth at a trade show for the…
As a small business, it’s extremely important to have an online presence. It might seem like a waste of resources to get your business a website and build out your social media presence, but you are missing out on tons…
They say it takes money to make money, and this is true in some ways. However, in the early stages of a startup, you have to be frugal. It’s important to take the time to really consider what’s worth spending…
Industry events are a great way make lots of high-value connections in a small amount of time. These events give you the opportunity to network with people in your industry, which is a great chance to meet potential customers, business…
Up until recently, it was difficult for small businesses to go about getting a logo. Finding and hiring a logo designer (and finding a budget) for a logo was not feasible, even though a logo is vital for the success of…