Whether you’re a designer creating a custom logo for a small business, or an entrepreneur who’s chosen to use an online logo maker, it’s important to make sure you’re creating the best logo possible to represent the business. There might…
Building a loyal customer base is extremely important. Did you know that acquiring a new customer is 5x more expensive than retaining a current customer? The million dollar question is how to get customers to come back after that initial…
Mutually beneficial relationships are vital to any new business. Remember, every new person you meet is a potential customer or business partner, so make sure to make a lasting first impression with professional promotional products. Business Cards Business cards are…
As a small business, getting new customers is vital to the success of your business. The most common questions that we get is “How do I get more customers”? We suggest creating a cohesive online and offline presence. Online marketing…
Launching a startup will toss your emotions around like a roller coaster, with mountain top highs and devastating losses. But pretending that your co-founders and other entrepreneurs aren’t dealing with the same emotions will perpetuate an unhealthy myth — — further isolating…
Putting the effort into branding your business is essential to creating revenue and hype around your products or services. Don’t be intimidated by those global corporations who spend millions of dollars on their branding campaigns. Companies such as Nike, Verizon,…
It’s easier (and more important) than ever for small businesses to create websites. Customers are much more likely to find your business if you have a professional website. 97% of consumers search online for products and services*, so without an…
When creating a logo for your business, there is a lot you need to consider. As mentioned in “How to Choose Your Logo Colors“, you need to be thinking strategically when creating your logo instead of just picking out what you…
Save time and produce more with these business tools. Entrepreneurs have little time to get a lot done. Fortunately for those of us in the modern age, there are apps to help with improving our productivity. After launching several…
Marketing a small business can be very challenging. Many small business owners and their employees have to dedicate all of their time to running the business, and there is little focus on bringing in new customers. Gaining new customers can…