As a small business owner, having a business card with all of your information to give out is critical. It’s the best way to exchange contact info with any connections you make. However, it is also the first impression of…
Social media is one of the best ways to market a small business and communicate with customers. However, in a study done earlier this year, only 53% of small businesses* are on social media. While you might not have the…
A world without color would be a drab, sad, empty world. That’s why different colors are mainstays in many cultures and traditions across the globe. When you are selecting which colors to use for your business and thus your logo,…
Create a Cohesive Online Presence. Do not neglect your online presence, even if your business is primarily offline. Potential customers are increasingly researching and making purchase decisions online. Creating a strong online presence can be as simple as adding your…
Tightening that distance between business owner and customer is beneficial to both parties involved. Realizing that you have more in common with your customers than you thought will bring them back into your store or office more often to do…
Organization can improve your business’s productivity, sales, and work environment without doubt. Lack of organization can slow down or weaken your sales and the moral of the company. It may be hard to get started initially, but give yourself a…
Let’s do a quick experiment. In which of the following examples is the name “John Smith” more apparent? John Smith or: Example Enterprises Senior VP of Sales John Smith To Contact Email, Fax, Call Cell Phone The first one, right?…
Different Surfaces, Different Uses, Different Devices, Same Logo Fax Machines. People have been predicting the end of the fax machine for years. But, it just doesn’t seem to be going away. Most older fax machines (and most fax machines around…
There are many different types of logos, so how to choose? Below, we’ve compiled a small list of different logo design styles to help you make your decision. Once you’ve decided on which logo is right for you, head on…
The main purpose of having a logo is to establish a brand for your business. A strong brand is what will propel your business to the next level. Your logo is the face of your company and should be a…