Your business’s logo has a huge impact on the way your brand is perceived. Not only is your logo a major identifier of your business, but it can make you seem more or less professional and influence the success of…
Trying to improve brand consistency? Looking for ways to create a great brand identity? When marketing and building a business or brand, it’s crucial that you have a clear, concise and consistent message. If you send too many conflicting signals to…
You’ve been working hard gathering inspiration and other materials for your next design project, so don’t let a blunder like choosing the wrong file format or tool stop you in your tracks before you’ve even started. When it comes to…
Have you considered hosting an event to promote your brand? You don’t have to be a large company to pull off this impactful marketing strategy. According to Home Business Magazine, hosting an event fosters brand awareness and increases your connections. The…
Colors have a unique way of attracting everyone’s attention. In the offset of the 20th century when computers had started controlling how a man works, the web designers of this time used to expand their color scheme by adding unique…
Over the last few years, social media profiles have become an essential part of any business. In some cases, an active social media feed is more important than an official website. It’s where customers can ask questions, get inspired and…
There are a variety of ways you can bring your brand to life and make the greatest visual impact. Whether you’re crafting marketing collateral, designing your storefront, or simply creating custom business cards, your logo will be used in a…
83% of consumers are more likely to do business with a company after receiving a promotional product. But with 89% of people receiving at least one promotional product in the past 6 months, you have quite a bit of competition. Luckily,…
There is no mistaking a strong brand identity. Some companies are instantly recognizable by just their logo and branding. Imagine a basketball player, mid jump. Imagine his legs spread wide and his arms outstretched, the front hand pushing the basketball…
3.02 billion. That’s the number of social media users worldwide. If you don’t have a social media strategy for your company, you are missing out on a powerful marketing tool. Branding is often overlooked by the small business owner because the…