Starting-up in business can feel like a treacherous path, laden with obstacles, dead-ends, and financial risks. It can feel like no-one is there to hold your hand. And for small- and micro-businesses, that isolation can be lonely. However: You’re absolutely…
Creating a logo is equal parts design expertise and understanding human psychology. A logo makes a powerful first impression and creates a bond with your customers from the first time they see it. Some people even go so far as…
Your logo has a big impact on your business. People who visit your website for the first time will look at the logo for about 6 seconds and form an impression about your company. That impression will determine whether or not they…
Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global…
Branding your business is an important aspect when it comes to trying to attract customers. Your brand image is the first thing customers interact with, so it’s essential to put some thought into branding aspects such as your business name,…
It’s all about minimalist logo designs these days, but creating a minimalist logo is harder than it looks. While we gawk and stare at sleek and modern technology logos, it’s important to understand that their logo design process most likely…
Summer is the perfect season to attract new and curious customers to your storefront. Whether you’re located in a small town or big city, you know how hard it can be to get customers to walk through your door –…
Awesome! You just made it through your third year! And you mastered the marketing updates from “It’s Been 2 Years: What Marketing Should You Be Doing?” You’ve already improved in a lot of areas. Your online presence has created a trusted brand…
Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you…
Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding,…