Millennials — born roughly between 1980 and 2000 — are now the largest generation with a collective buying power of $200 billion. And if you listen to all the media buzz about Gen Y, you might be worried about how…
‘Tis the season for spreading a bit of cheer, and nothing does a better job than a holiday card. An estimated 7 billion greeting cards are purchased every year and sent out around the world — and the majority of…
Increasing your brand’s exposure online can be as expensive or least expensive as you’d like it to be. One of the easiest ways to improve SEO for your website and get your brand in front of an online audience is…
Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers. A logo visually expresses the values behind your brand. So when…
Did you know that 79% of customers do research online before visiting a store? With more people flocking to the Internet for answers, suggestions, and ideas, it’s no wonder that businesses who have a large online presence are the ones…
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are…
When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier…
Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites…
Trying to think outside the box when it comes to generating some holiday revenue this year? Promotional products are a great option for businesses both large and small who want to expand their brand awareness and generate interest in a…
The holiday season is here and whatever website you visit these days, they all seem to have figured out the holiday-themed design. They have beautiful images of snowflakes and wrapped packages; bright reds, golds, and greens peppered throughout their site,…