In a few short weeks, business owners around the country will take part in a local shopping frenzy. Here’s what you need to know to bring in sales and make it a success. What: Small Business Saturday is an annual event…
Trying to improve brand consistency? Looking for ways to create a great brand identity? When marketing and building a business or brand, it’s crucial that you have a clear, concise and consistent message. If you send too many conflicting signals to…
Have you considered hosting an event to promote your brand? You don’t have to be a large company to pull off this impactful marketing strategy. According to Home Business Magazine, hosting an event fosters brand awareness and increases your connections. The…
Over the last few years, social media profiles have become an essential part of any business. In some cases, an active social media feed is more important than an official website. It’s where customers can ask questions, get inspired and…
There is no mistaking a strong brand identity. Some companies are instantly recognizable by just their logo and branding. Imagine a basketball player, mid jump. Imagine his legs spread wide and his arms outstretched, the front hand pushing the basketball…
3.02 billion. That’s the number of social media users worldwide. If you don’t have a social media strategy for your company, you are missing out on a powerful marketing tool. Branding is often overlooked by the small business owner because the…
The color palette you choose for your logo design sets the tone for your entire brand identity. Depending on what industry you’re in, you might want to convey power and dependability. Or, you might want to appear playful and inviting,…
Your logo has a big impact on your business. People who visit your website for the first time will look at the logo for about 6 seconds and form an impression about your company. That impression will determine whether or not they…
Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global…
Branding your business is an important aspect when it comes to trying to attract customers. Your brand image is the first thing customers interact with, so it’s essential to put some thought into branding aspects such as your business name,…
