Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you…
Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding,…
Are you designing a new business website? Good idea! These days, a large part of running and growing a successful business is having a website that attracts users and expands your reach. If a potential customer can’t google you or…
Does your company have a logo? A business logo is one of the core aspects of promoting your company as it gives you something to build your brand around. We process images 60,000 times faster than words, so having a logo really…
You’ve just finished a complete logo redesign, and you’re incredibly happy with the way it looks. Your new logo is much more in step with the rest of your marketing strategy. It’s consistent with what attracts your target customer, it’s legible,…
Thinking about building a new branding questionnaire? Did you know that 77% of marketing leaders say that branding is critical to their growth? Unfortunately, most small business owners couldn’t define the word “brand” much less come up with a strategy for one.…
Whether you’re starting a business, a brand, a website, or some other type of public entity, you would be wise to create a logo. Logos offer a number of advantages and work terrifically as marketing devices. But, what is a…
Quitting your full-time day job in favor of your side hustle is a daunting endeavor. Careful planning and hours of weighing the pros and cons are necessary before pulling the plug on your current gig. Turning your side hustle into…
There seems to be a bit of confusion between the words “copyright” and “trademark” – what usually happens is people use them interchangeably. And if you aren’t a legal expert, we don’t blame you for thinking these two words are…
The majority of shoppers will make purchasing decisions based on the brand name or logo on an item. Companies spend billions of dollars protecting and marketing their genuine brand image to ensure customers know that they are getting the real…