It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter…
A striking logo strengthens all your outreach efforts, giving your business a signature personality that stands out to customers. If you don’t have a logo, you’re ignoring an opportunity to bring more character and consistency to your whole brand. As…
Winning more business in the construction industry is all about getting to know people in your area. Construction projects are often a significant expense with a direct impact on a customer’s daily life or livelihood. Clients want assurance that you’re…
When building a website for your business, there are a few crucial areas you will need to focus your attention on when you’re doing the design work: the header, the body, and the footer. The header of your website is…
The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created…
Today’s business owners need to be aware that their brand needs a personality to stand out against competitors. Companies that are unable to tell a story about their business, product, or services may experience having difficulties retaining customers. The most…
As strange as it sounds, imitation goes hand in hand with creativity. Artists naturally look to other designers to see what works and what doesn’t, so all creative ideas borrow from the past. By definition, an “original” concept is completely…
So you have your finished logo and you’re ready to promote it both online and offline. One of the best ways to promote your brand’s logo is on social media channels. Having a social media channel is one of…
Any good salesperson knows that planting the first seed of interest in a prospective customer is half the battle. Most people instinctively say “no” to sales pitches, which doesn’t make it easy to break through to new customers. Introducing people…
We all have the tendency to accumulate more items than we can keep track of. Thanks to our shared penchant for clutter, bags are an indispensable accessory. Bags provide all-purpose storage for everything from portable electronics to baby supplies, making…