Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to…
Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more…
Logos need a strong visual identity that connects people to your brand. That’s why it’s tempting to look for a magic formula for choosing the right logo colors. Research suggests color can boost brand recognition by as much as 80…
Hard selling is exhausting — not only for you, but also for your business. Yes, it’s possible to make a sale by force-feeding people ideas about your product. Get this amazing, top-of-the-line doodad today, and life will be so easy!…
Like many trends, color trends begin with the experts. Folks in fashion or design circles choose their favorite hues, and gradually, they spread to other industries. One day, cool, sleek colors are all the rage. The next, it’s bright purples.…
Starting a business is tough. You’ll inevitably run into things unexpected. Some will be great. Others will be terrible. After building four startups, I’ve learned a lot about launching a business. This year, I had the opportunity to speak with…
As a business owner, you started with a great business idea. You worked hard to launch your business. And you even picked a clever business name to support your memorable brand. After investing countless hours, months, or even years into…
What’s the next step after creating a logo for your business? Refine the look of your brand, and start using your visual identity to interact with the public. A great logo is like your brand mascot. If you keep it…
It’s been a long time coming, but you’re finally ready to launch the business you’ve been dreaming about for years! Your plans are set, you chose the perfect company name, and you’re itching to start promoting your brand. But, wait.…
Branding is the basis of a good sales strategy because it tells you who to target and how to present your products. When given choices, customers quickly rule out products that don’t fit their expectations. Branding your business adds fuel…