What’s the next step after creating a logo for your business? Refine the look of your brand, and start using your visual identity to interact with the public. A great logo is like your brand mascot. If you keep it…
It’s been a long time coming, but you’re finally ready to launch the business you’ve been dreaming about for years! Your plans are set, you chose the perfect company name, and you’re itching to start promoting your brand. But, wait.…
Branding is the basis of a good sales strategy because it tells you who to target and how to present your products. When given choices, customers quickly rule out products that don’t fit their expectations. Branding your business adds fuel…
According to Moz, 67 percent of consumers are influenced by online reviews. Another study from Dimensional Research claims that 86 percent of consumers base their decision NOT to buy as a result of bad reviews. And there’s a lot more research…
Maintaining a business brand is like maintaining your own personal style. You present yourself in a way that’s consistent with your style, whether that’s through clothes, colors, or a haircut. As trends come and go, you buy new clothes and…
Naming your business shouldn’t be a side project you handle between “real work.” A name is the first thing people learn about your company, and it tells everyone what you stand for. It also informs your branding, marketing, and product…
Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One…
Consider all the products you come in contact with in your home on an average day. Food. Footwear. Toiletries. Electronics. Your household items are a mix of daily necessities and personal indulgences. They paint a picture about your personality and…
In past centuries, a brand was a mark you might find on cattle to identify it as belonging to a particular rancher. But today, most people don’t think of cows when they hear the word “brand” or “branding.” According to…
Whether you just launched your small business or you’ve been running it for a while, you probably recognize the need to promote and market your products and services. Promotional strategies provide an opportunity for you to interact with your customers.…