A logo is an essential part of a good business. Do you know the most valuable asset of major corporations? It’s not the buildings they own or the products they sell. It’s the logo and the brand. That’s what creates the…
Americans are drinking more coffee than ever before. In fact, according to recent statistics, around 83% of adults in the US need to get their regular caffeine fix. And why wouldn’t they? Coffee enhances your mood, puts you in the mindset to…
Are you wondering how to turn a hand-drawn sketch into a digital logo but don’t know where to start? With all the options for creating graphics with a computer, many people are still more comfortable drawing their logo ideas physically.…
Rome wasn’t built in a day, and neither will the business franchise that you’re wanting to build. The one thing that every successful franchise centers itself around is a tremendous brand for its clientele. Without a brand that you can…
When you start designing a new logo, it suddenly feels like every great idea is already taken. You want your brand to stand out, but you don’t want a logo design that’s too overdone or hard to remember. Creating a…
Staying up to date on design trends is important to keep your logo effective, impactful, and relevant. As 2019 comes to a close, we’re thinking about logo design trends of 2020. Better yet, the new year is a perfect opportunity…
There is no mistaking a strong brand identity. Some companies are instantly recognizable by just their logo and branding. Imagine a basketball player, mid jump. Imagine his legs spread wide and his arms outstretched, the front hand pushing the basketball…
The color palette you choose for your logo design sets the tone for your entire brand identity. Depending on what industry you’re in, you might want to convey power and dependability. Or, you might want to appear playful and inviting,…
Starting-up in business can feel like a treacherous path, laden with obstacles, dead-ends, and financial risks. It can feel like no-one is there to hold your hand. And for small- and micro-businesses, that isolation can be lonely. However: You’re absolutely…
Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global…