Over the last 30+ years, the number of small businesses in the US has increased 49%. Now, 54% of all sales are through these businesses. With 28 million new ideas/products to compete with, how will your business stand out?* As…
A world without color would be a drab, sad, empty world. That’s why different colors are mainstays in many cultures and traditions across the globe. When you are selecting which colors to use for your business and thus your logo,…
Create a Cohesive Online Presence. Do not neglect your online presence, even if your business is primarily offline. Potential customers are increasingly researching and making purchase decisions online. Creating a strong online presence can be as simple as adding your…
Different Surfaces, Different Uses, Different Devices, Same Logo Fax Machines. People have been predicting the end of the fax machine for years. But, it just doesn’t seem to be going away. Most older fax machines (and most fax machines around…
There are many different types of logos, so how to choose? Below, we’ve compiled a small list of different logo design styles to help you make your decision. Once you’ve decided on which logo is right for you, head on…
The main purpose of having a logo is to establish a brand for your business. A strong brand is what will propel your business to the next level. Your logo is the face of your company and should be a…
Don’t make the silly mistakes. We tell you so much about how to design the perfect logo for your business. But, we seem to skim over a few things not to do. What you put into your design is just…
Designing a logo can be a tough task, we know that better than anyone. Logos incorporate everything your business is and aspires to be. Before diving in and building your brand into something that it’s not, here are six questions…
Guerilla marketing involves unconventional marketing strategies usually executed in the streets or in other uncommon spots on a smallebudget. Stickers, chalk on the sidewalks, and motion ads (among countless others) are some staples of guerilla marketing. The expertise and effectiveness,…
Happy Small Business Week! Congratulations, business owner, this week is for you! Take the time to appreciate and reflect on how far your business has come. But, as you know, business never stops, and you should take advantage of this…
