Before you know it, the 65 million U.S. teens and young adults who make up Generation Z will have the biggest voice in consumer culture. Are you ready to bring your small business brand to this emerging audience? Post-millennials —…
Millennials — born roughly between 1980 and 2000 — are now the largest generation with a collective buying power of $200 billion. And if you listen to all the media buzz about Gen Y, you might be worried about how…
A striking logo strengthens all your outreach efforts, giving your business a signature personality that stands out to customers. If you don’t have a logo, you’re ignoring an opportunity to bring more character and consistency to your whole brand. As…
As a small business just starting out, you’re almost always short on two things — time and money. Finding ways to save both are always at the top of your to-do list. And, while you don’t want to take shortcuts…
When it comes to choosing the perfect promotional products, it all starts with designing a logo for your company. Your logo should be front and center on each of the promotional products you choose to order for your business. Promotional…
The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created…
Today’s business owners need to be aware that their brand needs a personality to stand out against competitors. Companies that are unable to tell a story about their business, product, or services may experience having difficulties retaining customers. The most…
Have you decided to create a logo for your business? If so, this is a wise business decision. Having a logo can boost brand awareness, make your company come off as more professional to your audience, as well as allow…
As strange as it sounds, imitation goes hand in hand with creativity. Artists naturally look to other designers to see what works and what doesn’t, so all creative ideas borrow from the past. By definition, an “original” concept is completely…
Not all things should be crowdsourced. At first glance, a logo design contest might seem like a good way to get a wide range of concepts at little cost. Put the word out about your brand. Set up a few…