A logo is an essential aspect of your business’ identity. It’s the first impression customers have of your business. As such, it’s important to carve out a budget for a business logo so that your business comes off as professional…
Logo designers are professional graphic designers who create unique and custom brand imagery for the individual or company who hired them. Logo designers can either be freelancers, full-time employees at a design firm or advertising agency, or work under a…
January 2019 seems to be a major rebranding month for notable companies. The task management system powerhouse Slack recently revealed a new logo design, and Kate Spade New York also made their iconic spade-shaped logo more versatile. The latest new…
As business owners, we all have this vision of making our own company logo from scratch using Adobe Indesign. In reality, what we end up with is a logo design that looks as if it was created in Microsoft Paint…
We’re on our way to closing out the next decade and a lot has changed in the logo design world over the past 9 years. We’ve seen some not-so-great logo design trends come and go, while others seem to be…
Before you know it, the 65 million U.S. teens and young adults who make up Generation Z will have the biggest voice in consumer culture. Are you ready to bring your small business brand to this emerging audience? Post-millennials —…
Millennials — born roughly between 1980 and 2000 — are now the largest generation with a collective buying power of $200 billion. And if you listen to all the media buzz about Gen Y, you might be worried about how…
A striking logo strengthens all your outreach efforts, giving your business a signature personality that stands out to customers. If you don’t have a logo, you’re ignoring an opportunity to bring more character and consistency to your whole brand. As…
As a small business just starting out, you’re almost always short on two things — time and money. Finding ways to save both are always at the top of your to-do list. And, while you don’t want to take shortcuts…
When it comes to choosing the perfect promotional products, it all starts with designing a logo for your company. Your logo should be front and center on each of the promotional products you choose to order for your business. Promotional…
