The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created…
Today’s business owners need to be aware that their brand needs a personality to stand out against competitors. Companies that are unable to tell a story about their business, product, or services may experience having difficulties retaining customers. The most…
Have you decided to create a logo for your business? If so, this is a wise business decision. Having a logo can boost brand awareness, make your company come off as more professional to your audience, as well as allow…
As strange as it sounds, imitation goes hand in hand with creativity. Artists naturally look to other designers to see what works and what doesn’t, so all creative ideas borrow from the past. By definition, an “original” concept is completely…
Not all things should be crowdsourced. At first glance, a logo design contest might seem like a good way to get a wide range of concepts at little cost. Put the word out about your brand. Set up a few…
Desktop. Laptop. Tablet. Smartphone. Smartwatch. Phew! While the number of ways customers can find you online continues to grow, the way they’re actually seeing you has continued to shrink. Smaller screens call for new strategies when it comes to getting…
Context is the one indispensable ingredient you need to make any branding effort work. You can create flashy marketing assets. You can use charming words. You can collect mountains of data about consumers. None of it will win people over…
With the reach and influence of the internet, there are more people watching your brand than ever. A unique and memorable logo is what sets your company apart–and it’s important that you convey your message clearly. Even though logo design…
We all know the Nike logo, but did you know that its well-recognized swoosh cost just $35? Or that the first logo of Twitter cost just $15? Think about all the most recognizable brands. Now visualize their logos. It’s easy, right?…
When to Go With a DIY Logo Maker or Hire a Professional Logo Designer How often do you look at a business’ logo and think, “That’s so simple! I bet I could create something this easy.” Unfortunately, you’re overlooking one…
