Color is the first thing you see in every logo, even when it isn’t the star element in a design. Our brains respond to the sensory language of color before we even process words or context. Yet, color is just…
In a lot of ways, branding is one giant optical illusion. Good branding looks simple on the surface, but it’s really the product of exhaustive research and design. Think of all the behind-the-scenes effort you put into making a great…
What’s the next step after creating a logo for your business? Refine the look of your brand, and start using your visual identity to interact with the public. A great logo is like your brand mascot. If you keep it…
If you believe a powerful brand logo can boost your business, you thought right. According to Siegel + Gale, notable logos are 13 percent more likely to attract attention from customers. And they’re 7 percent more likely to motivate…
You know a great logo when you see it. It’s clear, simple, memorable, and stands out from the clutter across the internet. Your logo is the public face of your brand, so it needs to pack a lot of punch.…
Imagine trying a burger at 10 different restaurants. None of the establishments have any names, signs, or identifying symbols on their food. Could you still tell the burgers apart? Would you be able to remember what you liked or disliked…
Marketing and branding in the music industry are constantly changing. Thanks to digital music, the way the industry connects with listeners has had to evolve. Inc. points out that social media is the new game changer. In fact, do you…
The beauty industry’s value is expected to grow steadily — up to $90 billion by 2020. And opportunities are expected to increase. If you plan to open up your own salon or develop your own product line, remember to think…
Maintaining a business brand is like maintaining your own personal style. You present yourself in a way that’s consistent with your style, whether that’s through clothes, colors, or a haircut. As trends come and go, you buy new clothes and…
Are you putting off designing a logo for your business? Maybe you don’t want to lock yourself into a design, or you’re worried that a great logo will cost a lot of money. But you shouldn’t let these concerns delay…
