Branding experts say a logo design needs to be unique but timeless, memorable but simple. So how do you create a logo for an event that’s already occurred nearly 20 times? Every four years, designers from host countries around the…
Like many trends, color trends begin with the experts. Folks in fashion or design circles choose their favorite hues, and gradually, they spread to other industries. One day, cool, sleek colors are all the rage. The next, it’s bright purples.…
As the new year rolls in, so do the latest logo design trends shaping business brands. Design preferences are always changing, and there’s no perfect formula for deciding which styles to adopt or ignore. Luckily, you don’t need to chase…
Color is the first thing you see in every logo, even when it isn’t the star element in a design. Our brains respond to the sensory language of color before we even process words or context. Yet, color is just…
In a lot of ways, branding is one giant optical illusion. Good branding looks simple on the surface, but it’s really the product of exhaustive research and design. Think of all the behind-the-scenes effort you put into making a great…
What’s the next step after creating a logo for your business? Refine the look of your brand, and start using your visual identity to interact with the public. A great logo is like your brand mascot. If you keep it…
If you believe a powerful brand logo can boost your business, you thought right. According to Siegel + Gale, notable logos are 13 percent more likely to attract attention from customers. And they’re 7 percent more likely to motivate…
You know a great logo when you see it. It’s clear, simple, memorable, and stands out from the clutter across the internet. Your logo is the public face of your brand, so it needs to pack a lot of punch.…
Imagine trying a burger at 10 different restaurants. None of the establishments have any names, signs, or identifying symbols on their food. Could you still tell the burgers apart? Would you be able to remember what you liked or disliked…
Marketing and branding in the music industry are constantly changing. Thanks to digital music, the way the industry connects with listeners has had to evolve. Inc. points out that social media is the new game changer. In fact, do you…
