The beauty industry’s value is expected to grow steadily — up to $90 billion by 2020. And opportunities are expected to increase. If you plan to open up your own salon or develop your own product line, remember to think…
Maintaining a business brand is like maintaining your own personal style. You present yourself in a way that’s consistent with your style, whether that’s through clothes, colors, or a haircut. As trends come and go, you buy new clothes and…
Are you putting off designing a logo for your business? Maybe you don’t want to lock yourself into a design, or you’re worried that a great logo will cost a lot of money. But you shouldn’t let these concerns delay…
If you believe a powerful brand logo can boost your business, you thought right. According to Siegel + Gale, notable logos are 13 percent more likely to attract attention from customers. And they’re 7 percent more likely to motivate customers to…
Creating a logo is an important first step in growing your business. Why? Because a logo makes it easier to promote and market your business. You need a logo for important marketing pieces like business cards, a facebook page, or a…
Like any piece of artwork, designing a logo takes creativity, skill, and inspiration. A logo becomes part of a brand’s image, so it’s critical a logo design represents its brand properly. Brand identity, color, and typography all play a role.…
Did you know that the average person makes around 10,000 decisions every day? Some of these are major decisions, but most are relatively minor: Where should I get coffee this morning? Blue or black sweater? About 95% of purchasing decisions…
Logo design trends come and go. Some say you should take them with a grain of salt. After all, as a critical element of your brand, a logo must accurately reflect your company’s unique style and mission. It has to…
Have you ever thought that your business needed a new logo, but the task seems to always fall to the bottom of the priority list? It is difficult to determine the worth of a logo, but many people will agree…
Did you know that a professional logo can have a direct impact on the success of your company? When customers interact with your business, the branding and style of the information will influence whether they decide to make a purchase.…
