The world is changing, and so is the way that we interact with each other. Despite all the new technology and advances, though, some traditional practices remain the same, and that includes business cards. Business cards are a major staple…
Social media is still one of the top digital marketing strategies, making it integral to any 21st-century advertising campaign. More than 80% of millennials use social media, along with 74% of GenX consumers and almost half of all baby boomers. Social media…
Have you considered hosting an event to promote your brand? You don’t have to be a large company to pull off this impactful marketing strategy. According to Home Business Magazine, hosting an event fosters brand awareness and increases your connections. The…
Starting-up in business can feel like a treacherous path, laden with obstacles, dead-ends, and financial risks. It can feel like no-one is there to hold your hand. And for small- and micro-businesses, that isolation can be lonely. However: You’re absolutely…
Telling others all the good things about your small business should be easy, right? No one understands what your brand has to offer better than you do. You put in the hard work to build something special, and you’re proud…
When you design a business card, don’t forget it has a job to do. A business card has to make you look good enough that strangers are convinced you can help them. People have a lot on their minds during…
Picture this: You’re flying to a different city to visit some friends. You sit next to a friendly guy, and the two of you start talking. It turns out you’re from neighboring towns. He mentions he’s starting a new business…
To succeed in business, it’s sometimes necessary to put yourself out there and meet new people. For introverts, connecting with strangers can be intimidating. Possibly downright exhausting. Many assume introverts don’t like networking because they are shy, but that really…
Studies show that first impressions occur within the first two minutes of meeting someone new. And there’s evidence to suggest that people make a snap judgment about you even faster. That’s a lot of pressure, especially when you need meaningful connections…
As a small business owner, successfully marketing your products and services should be one of the first items on your to-do list. It’s one of the quickest ways to make an impression and serve as a point of reference for…