Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One…
Have you ever picked up a business card and been instantly impressed? Something about the card’s shape, design, color, or font attracted you. You saved the card, and perhaps you contacted the person to buy their products or services. When…
Industry events are a great way make lots of high-value connections in a small amount of time. These events give you the opportunity to network with people in your industry, which is a great chance to meet potential customers, business…
Business cards are critical for small business owners. They show that you are prepared and professional, and help you stay top of mind and make a good first impression. However, many people order business cards and don’t know what to…
In the digital age, much of the interaction that happens between a business and it’s potential customers happens online. There are many ways to reach out and make connections online, Facebook, Twitter, LinkedIn to name a few, however, these sites…
As a small business owner, having a business card with all of your information to give out is critical. It’s the best way to exchange contact info with any connections you make. However, it is also the first impression of…
As a little experiment, think about how far your business has come in the last twelve months. Your business’s growth comes from all of your supportive customers and partners, and your dedicated employees. They deserve a thank you! Showing your…
The French culinary technique of mise-en-place, or literally “put in place,” is taught in kitchens and culinary schools around the world as a way for chefs to keep quality and efficiency at its highest. Students learn to focus their minds…
Guerilla marketing involves unconventional marketing strategies usually executed in the streets or in other uncommon spots on a smallebudget. Stickers, chalk on the sidewalks, and motion ads (among countless others) are some staples of guerilla marketing. The expertise and effectiveness,…
This is a guest post from our friend Alexandra Hosey from New Era Lending. Your brand is the face of your company–and building a strong brand personality takes time, dedication, and a critical assessment of your mission. Using these 5 tips, you…