Social media is tearing down the wall between back-end business management and front-end service. In this age of transparency, the choices you make to develop a product are just as important as how you treat customers. Consumers want to engage…
Mother’s Day brings out droves of sentimental shoppers looking for thoughtful ways to show appreciation. The National Retail Federation expects 86 percent of Americans to celebrate in 2018, shelling out an average of $180 per person. Total spending is projected…
The motto “build it, and they will come” isn’t a good outlook for a business owner. An endless line of customers won’t magically show up, even if you have a first-rate product. It takes proactive marketing to get (and keep)…
The heyday of storefront advertising is long gone. It’s not enough to hang signs in your window and hope customers wander by and see them. You may think being local means you don’t have to delve into the online arena.…
Hoping you can channel some good luck to boost St. Patrick’s Day sales this year? Holidays are a perfect time to ride the wave of merrymaking and attract more business. With hordes of people looking for fun ways to celebrate,…
Running out of reasons not to build a website? Are you constantly putting it off and wondering, “What kind of website should I make?” Planting your flag online is the best way to steer more traffic to your business. Most…
Visuals are the main ingredient of a strong social media campaign, and Instagram is proof. As of September 2017, 800 million monthly visitors use Instagram to view and share photos, twice the amount in 2015. Online audiences are used to…
Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more…
No one can blame you for getting behind on Valentine’s Day promotions. Most people are still clearing away Christmas decorations and comparing New Year’s resolutions when February rolls around. The next thing you know, everyone is scrambling for ways to…
The beginning of a new year is a time to audit your small business efforts and regroup. So, you didn’t get that blog started like you planned? Now’s the time to follow through on resolutions to grow your small business.…