The beginning of a new year is a time to audit your small business efforts and regroup. So, you didn’t get that blog started like you planned? Now’s the time to follow through on resolutions to grow your small business.…
These days, figuring out how to get more views on Facebook is a bit like playing musical chairs. Everybody’s doing it, so it can be hard to tell who’s really succeeding or just getting lucky. You can obsess over the…
When you’re ready to create a website for your business, it can be confusing to untangle all the Internet jargon. Most likely, you have a lot of questions about where to begin. What are web servers and URLs? What is…
What’s more memorable — your first bike or the moment you learned to ride it? For most people, it’s the latter. A feature-packed bike has no value unless it delivers a pleasurable experience. The value comes from the sense of…
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website…
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website…
Every year, the holiday season sparks a nationwide transformation. Customers who normally need to warm up to a purchase stay in a perpetual buying mood. An indulgent spirit spreads throughout the population, building enthusiasm for great deals. And shoppers finally…
Does thinking about social media marketing give you a headache? Building a loyal online community around your business is a demanding process. And while there are countless ways to get started, taking the first few steps is overwhelming. Every question…
When you’re trying to craft great copy for your business website, remember one thing. All relationships begin with words. “Hello.” “Good morning.” “What’s your name?” “What do you do?” “How can I help you?” Words have the power to create…
As a business owner, you started with a great business idea. You worked hard to launch your business. And you even picked a clever business name to support your memorable brand. After investing countless hours, months, or even years into…
