Visuals are the main ingredient of a strong social media campaign, and Instagram is proof. As of September 2017, 800 million monthly visitors use Instagram to view and share photos, twice the amount in 2015. Online audiences are used to…
Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more…
No one can blame you for getting behind on Valentine’s Day promotions. Most people are still clearing away Christmas decorations and comparing New Year’s resolutions when February rolls around. The next thing you know, everyone is scrambling for ways to…
The beginning of a new year is a time to audit your small business efforts and regroup. So, you didn’t get that blog started like you planned? Now’s the time to follow through on resolutions to grow your small business.…
These days, figuring out how to get more views on Facebook is a bit like playing musical chairs. Everybody’s doing it, so it can be hard to tell who’s really succeeding or just getting lucky. You can obsess over the…
When you’re ready to create a website for your business, it can be confusing to untangle all the Internet jargon. Most likely, you have a lot of questions about where to begin. What are web servers and URLs? What is…
What’s more memorable — your first bike or the moment you learned to ride it? For most people, it’s the latter. A feature-packed bike has no value unless it delivers a pleasurable experience. The value comes from the sense of…
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website…
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website…
Every year, the holiday season sparks a nationwide transformation. Customers who normally need to warm up to a purchase stay in a perpetual buying mood. An indulgent spirit spreads throughout the population, building enthusiasm for great deals. And shoppers finally…
