New to online marketing? All it takes is a shrinking budget to make you wonder if there’s a fast, efficient way to get website traffic. Marketing is always a gamble, but some strategies offer a higher rate of results. Pay-per-click…
If you haven’t noticed, Thanksgiving is a holiday of stark opposites. It’s one of the most sentimental times of the year … and the start of a mad buying frenzy. It’s about slowing down to spend time with friends and…
Are you curious about the benefits of Facebook advertising? Wondering if a social media platform is the right place to invest your marketing budget? Consider one simple fact. In 2017, Facebook’s monthly traffic grew to 2 billion active users. It’s…
As a small business owner, you already know splitting your focus in too many ways is a recipe for failure. Although wearing a lot of hats is part of the job, tackling one problem at a time is the best…
Digital marketing. Internet marketing. Content marketing. SEO marketing. Figuring out what all these marketing terms mean and how they fit together is baffling. And once you untangle the definitions, you have to decide which marketing methods align with your business…
Ah, blogging. It’s something that the vast majority of modern businesses consider not only effective, but integral to their marketing strategy—especially B2B companies. Contrary to what many managers and CEOs may believe, however, the process is a combination of both…
It’s been a long time coming, but you’re finally ready to launch the business you’ve been dreaming about for years! Your plans are set, you chose the perfect company name, and you’re itching to start promoting your brand. But, wait.…
Halloween is the start of the busiest holiday season of the year. Projected Halloween spending reached an all-time high of $8.4 billion in 2016, according to the National Retail Federation. With customers in a festive mood, it’s the perfect time…
When you create a business website or blog, the biggest challenge is getting customers to see it. A website doesn’t have real visibility unless search engines scan and index the pages. Fortunately, you can use SEO keywords to help your…
Anyone can learn how to start a blog, and that’s why the Internet is cluttered with abandoned websites. Business owners hear amazing success stories about using blogs to build an audience. They start out ambitious, eager to promote ideas and…