Statistics show that 93% of online experiences begin with a search engine, and 75% of users never scroll past the first page of search results. So how do you get your website to show up on that covetable first Google…
According to Moz, 67 percent of consumers are influenced by online reviews. Another study from Dimensional Research claims that 86 percent of consumers base their decision NOT to buy as a result of bad reviews. And there’s a lot more research…
Whether you’ve just started a new business venture or have been in operation for several years, you need a website. Those who aren’t particularly tech-savvy may think that building a website from scratch requires an extensive knowledge of coding. But…
Take a look at any business that’s had a lot of success, and you’ll notice that they all place a great deal of focus on one specific thing—marketing. A company may have crafted one of the finest products or services…
20 years ago, just having a website was often considered enough to set a business apart from the competition. Fast-forward to 2017, and not having a website means few people will take your business seriously. It’s no longer good enough…
Imagine how many customers you would lose if you had a strange business address. Let’s say the words are hard to spell. The format doesn’t make sense. And there’s random numbers and symbols in weird places. Few people would waste…
In 2015, more than a third of total retail sales growth in the United States came from online sales. In fact, U.S. e-commerce grew 14.6 percent that year and has continued to flourish. In this digital age, no modern business should…
As a small business owner, you wear many hats. One of those hats is that of a marketing professional. To be an effective marketer, social media ought to be part of your marketing strategy. Find out how to grow your social media…
Laptops, tablets, smartphones, iPods, gaming consoles, TVs, and wearable tech— all of these devices come with the ability to connect to the internet. In fact, over half of all United States residents have an online presence or go online regularly.…
Search Engine Optimization, or SEO, is the art of improving your website’s ranking on search engines. Ranking high in the results on search engines like Google is hugely important for your business. Around a third of all clicks on Google’s…