In 2015, more than a third of total retail sales growth in the United States came from online sales. In fact, U.S. e-commerce grew 14.6 percent that year and has continued to flourish. In this digital age, no modern business should…
As a small business owner, you wear many hats. One of those hats is that of a marketing professional. To be an effective marketer, social media ought to be part of your marketing strategy. Find out how to grow your social media…
Laptops, tablets, smartphones, iPods, gaming consoles, TVs, and wearable tech— all of these devices come with the ability to connect to the internet. In fact, over half of all United States residents have an online presence or go online regularly.…
Search Engine Optimization, or SEO, is the art of improving your website’s ranking on search engines. Ranking high in the results on search engines like Google is hugely important for your business. Around a third of all clicks on Google’s…
As a business owner, you can’t afford to neglect social media. Social networking platforms such as Facebook and Instagram are, for a growing number of people, the primary point of contact with the businesses that they use. As a small…
If used effectively, Facebook can be one of the most powerful marketing tools for your small business with very little financial investment, if any. In this article, we’ll share some simple ways to turn your business page into a customer-engaging,…
Facebook (as well as other social media platforms) is a great tool for building trust with customers by connecting with them and providing useful content and offers. However, social media isn’t just for continued marketing of your business; it is…
As a small business, one of the biggest challenges you will face is driving qualified traffic to your website. Our suggestion: Use marketing materials and online outlets to promote your website. Add it to promotional products: Make sure that all…
If you own an eCommerce website or an informational website, the holidays are a great opportunity to drive traffic and conversions online. Thanksgiving, Christmas, and New Years are great excuses to go in and make some changes and upgrades to…
Black Friday and Cyber Monday are the biggest sale days of the year. Retailers start preparing their stores and websites well in advance, by getting the word out and preparing for the increased traffic. It can be overwhelming for a…
