Standing out from your competition is a small business’s first goal as it tries to move up the ladder—a ladder that can sometimes take a long time to climb. Whether you’re aiming to increase your search engine ranking or your sales, having a great logo design should be the first and last concern when starting your business.
Creating the perfect logo for your business is a crucial step in establishing a strong brand identity and a powerful business image. Here’s what to consider when choosing a logo for your business.
- The Plan for Designing Your Business Logo
- 10 Steps for Choosing a Logo for Your Business
- 1. Ask What Your Logo Means to the Business
- 2. Keep it Simple and Scalable
- 3. Who Is Your Target Customer?
- 5. Choose the Right Colors
- 6. Keep the Company Logo Versatile
- 7. Avoid Trendy Logo Designs
- 8. Customize for a Unique Identity
- 9. Talk to Your Designer
- 10. Help Is On the Way!
The Plan for Designing Your Business Logo
Before we start designing or describing the best practices for making your own logo, we need to address a few things and provide some interesting data as food for thought.
One particular example shows that 60% of consumers will not buy from a business with an unappealing, odd, or simply ugly logo.
The same study says logo design is still a brand’s most recognizable element. 75% of customers can identify a company by its logo, making it an incredibly effective way to attract new clients.
Other important elements include:
- Visual style
- Brand color combinations
- A unique voice in the company’s messaging
On the other hand, logo design costs are another important aspect to consider. Most small business owners will pay over $500 for a logo design, confirming the importance of an effective logo.
Prices, however, don’t need to reach that amount, as FreeLogoServices’ Online Logo Maker can help you create the perfect business logo in only 3 steps.
You input your company name, choose your design style, and select a logo from the options provided by our AI-powered Logo Maker.
Its design features don’t stop there. Your small business will be more complete with a business card design, too! Use our design features to create stunning designs that will grab attention in no time! Jump to FreeLogoServices and design your new business cards today.
10 Steps for Choosing a Logo for Your Business
Now, let’s explore some simple steps to choose the perfect logo for your business.
1. Ask What Your Logo Means to the Business
Your logo should be eye-catching and appealing, sure. However, it should also communicate your brand to your customers passing by or browsing online.
Do you want simple or bold lines/strokes to make a strong first impression? Do color combinations work for your business type, or do you prefer a more black-and-white approach? These decisions should be made early on in the design process to avoid potential redesigns and back-and-forth.
A professional logo is a symbol of what your business stands for. So, it has to be memorable and recognizable even when people have a lot on their minds and won’t remember it easily.
When designing a custom logo, you need to start with a clear idea of what it should represent. Consider how your business name and core values can be incorporated into the design so the logo says exactly what you want it to.
2. Keep it Simple and Scalable
When it comes to logos, simplicity is king. A good logo should be understandable in 2 seconds, so it’s versatile across all branding materials.
Speaking of which, on FreeLogoServices, you’ll discover a wide range of marketing products and clothing. This includes items like pens, t-shirts, tumblers, and beanies. Better yet, we also offer a complete website builder service to help you create and showcase your new website, with support for an eCommerce store coupled with a professional email address and a custom domain name.
Whether you’re using it on your website, business cards, or marketing products, a simple design means your logo looks good in any size.
Simple logos are also more memorable for customers, which is key to building your brand.
3. Who Is Your Target Customer?
Your target audience will determine where to spend your logo resources. Different designs appeal to different demographics, so you must figure out your ideal customer and what will resonate with them.
A vintage style will appeal to an older customer base, while a bold, modern design will appeal to a younger, more dynamic crowd. The design should align with your brand and appeal to the people you want to reach.
5. Choose the Right Colors
The colors you choose for your logo can make or break how your brand is perceived. Colors evoke emotions and associations, so you need to choose ones that align with your brand.
For example, blue is often associated with trust and professionalism, and red with energy and passion. Red logos, according to color psychology, are proven to stimulate hunger, while they’re also great for CTAs—more on that on our blog about the influence of red logos.
When discussing logo ideas with your designer, make sure to explore different color combinations and consider how they will work across different platforms, digital, and print.
6. Keep the Company Logo Versatile
A versatile logo is key to consistent branding. Your logo will appear on many branded assets, your website, business cards, and marketing materials, so it needs to look good in all situations. Consider how your logo will look with a transparent background or in black and white.
Testing your logo in real world situations will help you determine if it’s truly versatile and if it holds up across all mediums.
7. Avoid Trendy Logo Designs
You might be tempted to follow design trends, but it’s better to aim for a timeless design that will still be relevant as your business grows.
A classic logo will stand the test of time more than something that’s too trendy. When working with a logo maker or designer, discuss design elements that will keep your logo looking fresh for years to come.
8. Customize for a Unique Identity
If you want to stand out, customize your logo. Logo templates are a great starting point, but to have a truly unique company logo, you need to customize them.
This could mean tweaking fonts, shapes, or icons to better reflect your brand. By customizing your logo, you’ll make sure it’s not just another generic design but a true representation of your business’s unique identity.
9. Talk to Your Designer
If you’re working with a designer, communication is key. Give them as much information as you can about your business, target audience and design preferences.
Share examples of other logos you like and why you like them. The more detailed you are with your vision, the better your designer can bring it to life.
10. Help Is On the Way!
If things are getting complicated when creating your brand’s identity, don’t hesitate to ask for help. FreeLogoServices offers the talents of professional logo designers so you can send the right message to your audience.
Our experienced designers will deliver some stunning, unique, and professional logos that are 100% aligned with your business. Plus, you’ll get to choose colors and anything else concerning your final design.
Conclusion
Picking the right logo for your business is about more than just aesthetics; it’s about creating a powerful symbol that represents your brand to the world.
No matter if you opt for a custom logo through our services or use our logo maker tools, remember that a great logo is simple, versatile, and timeless. With the right design, your logo will help establish a strong brand identity and make a lasting impression on your customers.
Ready to create your new logo? Start designing with us today and ensure your business gets off on the right foot with a logo that truly represents who you are.
Join FreeLogoServices today and design your logo for free! Choose between multiple options, marketing products, or even a complete logo plus website design and get online in a flash!
Learn more: https://www.freelogoservices.com
FAQ
How do I choose my own logo?
Start by considering what message you want your logo to convey about your business. Think about your brand’s values, mission, and target audience. Get inspired by other logos online or ask for FreeLogoServices’ help from our experienced team of logo designers.
Can I design the logo online?
Yes, you can design a logo online using FreeLogoServices’ Online Logo Maker. Simply enter your company name and tagline into the logo generator, select a free logo design from our vast library of logo templates, and edit your logo’s design, colors, fonts, and layout to reach the final result.
What if I need help designing my own logo?
Customer satisfaction is our number one priority. You can contact our customer service team by clicking here. Also, check out our full FAQ for more information about logo design or custom promotional products.
What are the 3 main rules of a good logo?
We would consider the following three items to be necessary for a great logo design:
- Simplicity
- Relevance
- Timelessness
