An SEO-friendly logo should catch the eye, like the McDonald’s yellow arches logo lit up in neon. The color yellow in neon lighting is created by filling a glass tube with helium gas. That fact is quite incredible when we look at cityscapes glowing at night in a colorful kaleidoscope of logo upon logo and image upon image. An iconic logo is styled in a blur of colored backgrounds.
You’ll have discovered for yourself that logos are designed to attract our attention. For that reason, you’ll want a logo of your own that not only represents your brand effectively but also develops your business’s Search Engine Optimization (SEO) performance. And that’s why we’ve put this article together to help you.
- The Powerful Rise of the Brand Logo
- The Secrets of a Good SEO Brand Identity
- Why Your Brand Identity Helps to Create an SEO-Friendly Logo
- Create a Logo Design No One Will Forget in 4 Easy Steps
- Where to Get a Custom Logo That Is Also an SEO-Friendly Logo?
- An SEO-Friendly Logo Maker That Is Also Free?
Blog Highlights
- The powerful rise of the brand logo: What exactly is a brand logo and how did they become so popular? We take you through the secrets of a famous brand logo and show you how their magic can be emulated.
- The secrets of a good SEO brand identity: How do these enormous companies attract so many customers in the first place? Well, it seems they’ve been in on a secret for some time that goes by the name of SEO. But we’re about to let you in on the mystery!
- An SEO-friendly logo maker that is also free: Nothing comes for free, or that’s what people missing out on a great logo will tell you. How about an online logo maker that can supply your design in multiple file formats and simplify its creation with killer templates? Read on, dear readers, for a silver-plated solution.
“The strongest logos tell simple stories.”
Sol Sender
No matter how far and wide your logo will travel, we’ll help you create one which will look great whether in the top left hand corner of your website or adorning marketing materials such as catalogs and flyers. We’ll also discuss the use of logo templates to make things easier for you. And we’ll reveal a free and easy-to-use logo maker that is causing quite a stir.
The Powerful Rise of the Brand Logo
When it comes to brand recognition, customer trust, and brand identity—Coca-Cola is hard to beat. But did you know their iconic logo design has changed slowly over 130 years! We don’t expect you to alter your logo over the next century, but we can offer advice on a starting point. Before sketching out an idea for your logo, please consider:
- Who is your target audience?
- Where will your logo be used: on your website or on cups, hats, pens, and t-shirts?
- How will your new logo capture the attention of Google and the public?
As another example of amazing logo design, let’s break down the components of the Starbucks logo:
- Starbucks’s bold logo uses the color green, a color that is known to relax people; think—for instance—of how actors sit in a green room before acting or being interviewed.
- The original logo text was composed of the SoDo Sans font for clearer legibility and ease of reading.
- In 2011, Starbucks removed all the text from their brand logo to make the logo simpler.
The above steps have ensured that Starbucks has a logo which is recognizable anywhere in the world, the ultimate example of brand recognition.
“There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.”
LeBron James
The Secrets of a Good SEO Brand Identity
So far, we’ve discussed the importance of designing a logo for your brand that will be memorable and usable on various platforms. Now, we’d like to discuss and explain how search engine optimization (SEO) can further boost your brand.
In a nutshell, SEO is a technique to increase the visibility of your website, helping drive online user traffic to you and helping you catch the attention of the big search engines such as Google.
The SEO process begins by choosing relevant keywords that tell visitors what products or services you offer. Online tools such as Google Keyword Planner can help you find keywords relevant to your business.
As an example, if you are advertising office furniture but people are searching Google for modern office furniture, it would be in your best interests to use the keyword modern in your product names and descriptions.
With that in mind, look at your product or service and consider the keywords you are looking to target. SEO-friendly logos should offer a recognizable keyword brand for Google searchers.
Why Your Brand Identity Helps to Create an SEO-Friendly Logo
Take some time with a pencil and paper to outline what your product or service is. Also, what comes to mind when you think of the following three things and your business:
- Color: Are you a tree surgeon? If so, then how about the color green or brown for your logo?
- Typeface: What age are your customers? If you supply birthday party goods, then maybe something playful such as Comic Sans, a sans-serif typeface. We’ll leave the fonts up to you.
- Shape: If you owned a bakery, you’d want a visual representation of an item you sold. How about something tasty that customers recognize? Maybe a chocolate donut? You’ve made us feel hungry now!
Okay, so we have some logo designs in mind. Now, to up our SEO, we want to think about how the logo will look on your homepage. Will it fit in nicely with the other icons on your site? You also want your site accessible, so the logo should fit comfortably in the top left corner of your website’s pages.
If you’re happy with the image the logo offers, and you feel it gives visitors a strong first impression—let’s talk more about SEO and your brand.
Create a Logo Design No One Will Forget in 4 Easy Steps
For an SEO-friendly logo, we’re going to elaborate on design, color, file names, alt text, and updates.
A Logo Design That Projects Simplicity but Is Also Scalable
You may want to alter your logo in the future but always try to keep its identity and elements simple. Remember what we said about Starbucks removing the text from their logo design? Think of small tweaks to customize and make your logo stand out: alter your brand colors (try to have no more than 3, though). Simple logos are often best.
Your Brand Logo & File Name
A good logo maker will allow you to download your newly designed logo in a variety of file formats. You’ll also want to create a file name that is not only suitable but tweaked to appeal to your potential customers. An SEO-friendly brand logo file name captures attention with a name that helps Google recognize your product and service, something like:
Business Card Design Trends for 2024.jpg
Alt Text That Is Good to Hear & Clearly Understood
In 1993, alt text was invented to assist people who are visually impaired while also providing support for browsers that were unable to render images. With that in mind, the alt text should be helpful, and, in terms of SEO, it’s very helpful for an image to assist a potential buyer. If you’ve used WordPress to publish a blog, you may be familiar with the ability to easily add alt text to images.
Alt text helps to create an SEO-friendly logo while letting Google know you are considerate of those with visual impairments who are using screen readers.
Here are some business-specific alt text examples that not only describe an image but also the product or service the website supplies:
- A tree surgeon and a customer talking in a garden
- A couple looking at modern office furniture in a large store
- Two friends are sitting outside at a table and eating a McDonald’s meal
Sorry, we couldn’t resist mentioning McDonald’s, and please don’t get us started again about chocolate donuts!
Anyway, what we are trying to say is that a good alt name not only helps potential customers but is also great for SEO. Google is very keen on SEO-friendly images. So, please think of sticky file names in a good file format, all topped with chocolatey alt text… sorry, we couldn’t resist.
Update Your Brand Logo Often & Make It Look Good on All Devices
Make sure to update your logo regularly: Look at the images it has. Are they telling what your business does? Does your logo idea fit in with the overall design of your website? It does? That’s great, but have we left you wondering where you can get an SEO-friendly logo made?
“The truth about logos is that they are not that hard to do.”
Michael Bierut
Where to Get a Custom Logo That Is Also an SEO-Friendly Logo?
Okay, so we’ve convinced you that an SEO-friendly logo is worth your time and effort. Hopefully, you know the brand elements you want for your:
- Keywords
- Colors
- Fonts
- Shapes
You want all of these attractive features—but all while avoiding complex designs. All you need now is a company that can help your logo project by taking your brand colors plus other elements to give you the perfect logo.
You need a good logo maker. Make that a great logo maker. One that is not only competent at logo design but can also help with the SEO optimization we mentioned before. Not to mention logo templates that make the job of choosing a logo that much easier. It would also be great if the logo maker allows you to easily download your logo image in a file format of your choosing.
In Conclusion
Before we reveal the secret of a great free logo maker, we want to ask you to think about your future. Well, not your personal future but that of your logo and brand.
Almost like a skill, a great logo will improve over time with tweaks and revamps. Please aim to make the message of your logo clear to raise its quality and style while helping it stand out from the competition. Of course, the logo should align with your brand and personality, but please try to remember the best ingredients we’ve discussed:
- Fonts and typefaces
- Images
With time and patience, maybe even with the help of designers, you’ll create a logo with incredible features and an attractive font that will become an icon people will want to print out and keep.
An SEO-Friendly Logo Maker That Is Also Free?
Wouldn’t you like to create a logo that attracts more:
- Clients
- Search engines
If you do, we’d like to tell you about FreeLogoServices. Their simple and intuitive Logo Maker offers customizable templates that you can use to create merchandise such as pens and t-shirts.
We also recommend their stunning Business Card Maker, which can create professional-looking business cards in next to no time.
Suppose you struggle to find the time to create a logo? In that case, FreeLogoServices can also put you in touch with their professional logo designers. This option makes sure your business gets the SEO and marketing boost it deserves.To get the search results you want—get in touch with FreeLogoServices for a bold, colorful, quality image that conveys your message today!
