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1) Enter Logo Text
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Framing your brand with captivating photography logos
According to recent statistics provided by Google Trends, the concept of “saving money” has continued to be a dominant consideration among consumers across the world. And unfortunately, photographers have not been exempt from this penny-pinching mentality – even when it comes to major events like weddings, bar mitzvahs and anniversaries or the more specialty fields of photography like wildlife, urban/industrial and even stock images.
Among the ways successful freelance photographers have found to cope with this trend include: establishing a specialized niche for their work and delivering higher levels of value through enhanced customer service. But in order to effectively compete with the countless other shutterbugs vying for the same events and subjects, many professionals have turned to personal branding Opens a new window and, specifically, a unique photography logo.
Narrowing the panorama with professional photography logos
Whether you specialize in weddings or are camped out to get a shot of the elusive Beck’s petrel (a rare bird), the backbone of every good marketing initiative, PR campaign and website development is building the brand around a simple yet memorable image.
As a photographer, you may assume you can simply use one of your images, right? Not necessarily. Here are four photography logo ideas to keep in mind:
1. Present your specialty
Start by listing the words that describe your business. What kind of photography do you specialize in? Artsy? Black and white? Aerial? Then list words related to your customer? Who are they? What do they expect from your services? This list will give you a solid framework for choosing fonts, graphics and developing a tag line Opens a new window.
2. Stick to a solid color
Though your completed logo doesn’t necessarily have to be one color, it should be easy to convert to a solid color (or even black and white if necessary). In doing so, you’ll be able to use it in print mediums where color may either be unavailable or too costly.
3. Make it attractive
Here’s a great place to recruit friends, family and even trusted clients. Always attempting to keep it as clean as possible Opens a new window, photography logos should be both memorable and appealing to the eye, striking a balance between text and art. This is exponentially more important for photographers as your services are built around quality images. And a photography logo that looks anything less will imply the same of your work.
4. Keep legibility in mind (especially in regard to shifting scale)
You logo will be used on a variety of marketing materials Opens a new window. Therefore, you want to make sure it looks as good on a billboard as it does on a business card or website. The surest way of achieving this goal is to keep all the elements as clean and simple as possible. When you create photography logos, always remember that your finished design may end up being reduced to the size of a quarter. So don’t worry about spending time on intricate details. Save that for your work!
